Advertising: why it needs an emotional connection
Reading Time: 2 minutes Imagine you buy 200 thrift-shop items on eBay for $129 and ask some creative writers to compose a story for
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Author: Claire Bell
Matthew Brady: “Me eyes must be foolin’ me!”
Reading Time: < 1 minute Arr, landlubbers, grab your oars, fasten your wooden legs and don your eye-patches as we prepare to meet the Pirates
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Neuromarketing: How advertisers fool your brain
Reading Time: 3 minutes What is neuromarketing? Neuromarketing uses the latest neuroscience discoveries to set prices the brain likes and to design advertisements. products,
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12 Supertrends heading your way
Reading Time: 3 minutes Technological change is happening so fast that trends are now supertrends. These powerful supertrends are important because they are crucial
Read moreWhat happens when a whole country embraces digital disruption?
Reading Time: 2 minutes What happens when business or, in this case, an entire country embraces digital disruption? We get e-Estonia, a small country
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Future proof your employment skills
Reading Time: < 1 minute Why you need to future proof your employment skills These days, automation affects every industry simultaneously and robots are replacing–and
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Artificial Intelligence: Coming to scare you at a cinema soon
Reading Time: 4 minutes Popular culture is pretrifed of AI. Take movies, for example. Most AI cinematic excursions tend towards the dark, the moody
Read moreHow to naturally purify the air in your house
Reading Time: < 1 minute In the late 1980s, America’s space agency (NASA) studied house plants as a way to clean the air in their
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