Goodbye Robert Gosstray
Reading Time: 3 minutes Robert Gosstray, one of our most popular writers, passed away several weeks ago. We want to acknowledge Rob’s work on
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Author: Claire Bell
Advertising: why it needs an emotional connection
Reading Time: 2 minutes Imagine you buy 200 thrift-shop items on eBay for $129 and ask some creative writers to compose a story for
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Matthew Brady: “Me eyes must be foolin’ me!”
Reading Time: < 1 minute Arr, landlubbers, grab your oars, fasten your wooden legs and don your eye-patches as we prepare to meet the Pirates
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Neuromarketing: How advertisers fool your brain
Reading Time: 3 minutes What is neuromarketing? Neuromarketing uses the latest neuroscience discoveries to set prices the brain likes and to design advertisements. products,
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12 Supertrends heading your way
Reading Time: 3 minutes Technological change is happening so fast that trends are now supertrends. These powerful supertrends are important because they are crucial
Read moreWhat happens when a whole country embraces digital disruption?
Reading Time: 2 minutes What happens when business or, in this case, an entire country embraces digital disruption? We get e-Estonia, a small country
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Future proof your employment skills
Reading Time: < 1 minute Why you need to future proof your employment skills These days, automation affects every industry simultaneously and robots are replacing–and
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Artificial Intelligence: Coming to scare you at a cinema soon
Reading Time: 4 minutes Popular culture is pretrifed of AI. Take movies, for example. Most AI cinematic excursions tend towards the dark, the moody
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