Recently I ran a workshop for writers on creating a digital author profile.
The workshop included social media strategies to improve your online presence.
Essentially, the more unique and visible your online presence the more likely it will attract followers.
And if you are writer, particularly a self published one, attracting followers is essential.
However, uploading a few images, tweeting occasionally or creating a Facebook fan page are ultimately useless if you don’t have a set purpose.
Treat your online profile as a marketing tool. A sloppy, poorly prepared post will detract potential followers and result in few book sales.
Attached are the workshop notes.
Writers and Social Media