I Want to Be Arianna Huffington

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Arianna HuffingtonShe is the ultimate warrior woman – independent, wealthy, attractive and smart. Arianna Huffington appears to have it all. Yet, I don’t want to be Arianna because she is wealthy. I want to be Arianna because she is the digital goddess of online content

In the male dominated media world it is a midlife woman who has created a digital empire. Forget Rupert Murdoch and his antiquated print model. If you want to reach a worldwide audience you need a multimedia approach. Why employ ethically challenged, phone hacking journalists when you can use bloggers instead?

I’ve been studying Arianna Huffington’s career for a while. I imagine myself in her place.  Sadly, imagination is all we share. I am different from Arianna Huffington. I never had a million dollars to start a media empire. I never married a wealthy Republican, I don’t have a network of politicians and movie stars but I do share her passion for the digital world.

Arianna is currently exploring the Australian market to introduce a local edition. The Huffington Post already has American, UK, French, Spanish and Canadian versions. She creates online newspaper franchises like fast food giants McDonalds and KFC. The only difference is that whilst they have competitors, Arianna has the field to herself. At least for now. Maybe I should tell her about Midlifexpress and then, one day, she might want to be me.

For now though, Arianna Huffington is the digital queen and it will be a long time before anyone else takes the crown.

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Sue Bell

Sue Bell is an entertainment writer and author of Backpacked: A mostly true story, Beat Street and When Dreamworks came to Stanley.

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