There is a saying, ‘If a tree falls in a forest and nobody’s there, does it make a sound?” It’s a philosophical question examining the nature of perception.
I ask the same question about content. There’s so much of it on the internet, only a small fraction of which I will ever read. Therefore, if content is never read, does it exist?
Quantum physics suggests that something only exists if we are consciously viewing it. So what happens to our content if nobody reads it?
Content, once uploaded to the internet, is stored on servers scattered across the world. Yet the content is stored as numbers rather than words: ones and zeroes (and lots of them). We can’t read ones and zeroes as a sensible sentence. The numbers only become words once they reach our computer screens.
Therefore, content doesn’t exist in cyberspace.
This brings us back to the question of whether trees make a sound when they fall in the forest. Equally questionable is whether the chicken came before the egg. Does anyone care? Probably not, but it might make you feel better to to think the tree makes no sound.
The Sum Of Our Parts